New Southern Gold, LLC is a trusted coin dealer in Chattanooga, TN specializing in coins, numismatics, and precious metals. This friendly mom-and-pop business offers fast and personalized service while supporting local charities in the community. Whether you're buying, selling, or collecting coins, New Southern Gold provides expert knowledge and honest dealing for all your numismatic needs.
New Southern Gold, LLC is a trusted coin dealer in Chattanooga, TN specializing in coins, numismatics, and precious metals. This friendly mom-and-pop business offers fast and personalized service while supporting local charities in the community. Whether you're buying, selling, or collecting coins, New Southern Gold provides expert knowledge and honest dealing for all your numismatic needs.
Imported listing assembled from public business information and numismatic directory sources. Some business details may have changed. Confirm directly with the dealer or claim this profile to update it.
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I luv the service an wen I took my ring to them I lost a ruby out they did a fantastic job I got my ring back exactly wen they sed they would be done wit it I will recommend all my friends an family to go there— Lashon Bethune, Jan 2026
5 star review— Anaconda Antic, Feb 2026
Very helpful...— Michael Jenkins, Feb 2026
I love Southern gold the people that own it. I love everything about it. My experience is always great when I go there.— serena mcsears, Feb 2026
Great store and friendly people. Great selection of jewelry highly recommended.— Bob Hearne, Feb 2026
5 Stars – Always a Wonderful Experience! Southern Gold is truly a gem, and I can’t say enough about the exceptional service I receive every time I visit. I always enjoy working with Kristie, and she consistently goes above and beyond to make sure I find exactly what I’m looking for. Her knowledge, patience, and warm demeanor make the entire process not only easy but enjoyable. Kristie has a great eye and always helps me choose pieces that are just right. On top of that, she gives me excellent pricing—something I deeply appreciate. It’s rare to find someone so committed to both quality and customer care. Thank you, Kristie and Southern Gold, for making every visit feel personal and special. You’ve earned a lifelong customer in me!— BrendaJean Adamson, May 2025
Love love the service all my jewelry and the time they spend with me ! Thank thank you— Dawn Bankston, Jan 2026
Walked in and the atmosphere is down home. Nothing snooty. Within a minute or two was approached by Mark Chitwood, and asked him how much to fix a chain. He said $15, and it'll be do e in 5 minutes. We had just come from Kay Jewelers on Battlefield and they wanted $139 and had to send it out. I would recommend Southern Gold on Brainerd to EVERYONE!!! I will be back definitely!! Thank you so much— heathermorales1, Aug 2025
This is the 3rd time I've used them for jewelry repair or cleaning and everytime they have been extremely professional and knowledgeable and respectful. One of the best jewelry dealers in Chattanooga and they have earned a lifetime customer and highly recommend using them.— Alphonzo Smith, Dec 2025
They have done rings for me and fixed my lobster claw on my necklace. The work has always been perfect and professional. The pricing is great and would recommend them to anyone need jewelry work done or to even purchase a piece of jewelry. Thank you all for everything!— J. Irvin, Jan 2026
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