About
River City Gold & Silver Exchange is a full-service coin dealer in downtown La Crosse, Wisconsin, serving the community for over 38 years with expert buying, selling, and trading of gold and silver coins, bullion, rare US coins, jewelry, watches, and diamonds. Our staff brings over 100 years of combined industry experience to provide competitive pricing, professional appraisals, and estate services for collectors and those liquidating precious metal holdings. We also offer proof sets, mint sets, and nationwide travel services to meet all your numismatics and precious metals needs.